Evolve your Agency with Parent finder
If you’re an organization that creates adoption profiles in-house and you are happy with the results, then you’re one step ahead of everyone else. That’s great! But, did…
SEO Starts With Good Adoption Profiles
You’ve probably heard of SEO (Search Engine Optimization). And you definitely have experience with adoption profiles. But did you know the two go hand-in-hand? Parentfinder has helped dozens…
Marketing as an Investment
Investment | noun | the outlay of money usually for income or profit : capital outlay; also: the sum invested or the property purchased. Think about your business. You invest in staff…
How Marketing Dollars Can Change Your Business
You love your staff. People matter. But is everyone adding value to your operation? If you’re a small or mid-sized agency that employs a staff member to handle marketing and profile…
Key Takeaways from the National Adoption Conference
Our CAIRS Marketing team spent this past week at the National Adoption Conference in College Park, MD. It was a great experience for everyone involved, and we walked…
Adoption Profiles as a Bridge
Uniting Families and Expectant Parents
If You Post Parent Profiles to Your Website, You Could Be Breaking Indiana Law.
In July 2017, the State of Indiana passed a law that could make it a felony to advertise hopeful adoptive parents without being an Indiana licensed adoption attorney…
United We Stand
The Tools You Need to Build a Bridge
Remarketing: Your Key to Growth
How This Marketing Strategy Can Help Grow Your Organization
Case Study: Organizational Marketing
Recently, we consulted with an agency who does around ten adoption a year and allocates $2000 per month for their expectant mother marketing efforts. The agency said that…