Marketing as an InvestmentPosted in Press Releases
Investment | noun | the outlay of money usually for income or profit : capital outlay; also: the sum invested or the property purchased.
Think about your business.
You invest in staff through benefits and payroll; you invest in location through finding the perfect space; and you invest in technology through new computers and software.
With each of those investments, it’s easy to see the return. Your employees are the soul of the company, your offices are located in the perfect spot and the technology makes your organization as efficient as possible.
But how do you track your investment in marketing?
For organizations that employ onsite marketing staff or pay for billboards and newspaper advertisements, there really is no easy way – most of the times, it’s an educated guess.
If your marketing investment isn’t paying dividends, or you’re having trouble calculating them, then you need to change what you’re doing.
Pinpoint Marketing is a transparent, trackable marketing strategy with proven results. We know adoption and work with organizations like yours all around the country. In fact, the average mid-sized agency, working with Pinpoint, sees their expectant mother leads double within the first three months of the campaign.