Webinar: Increase Revenue in Five Easy Steps

on April 16, 2020

Webinar: Increase Revenue in Five Easy Steps

Posted in Press Releases

You a leader and decision-maker in your organization. You see the importance of good technology and understand how it can help your organization forge a new path forward, especially during these uncertain times.

This week, we’re holding a brief, 20-minute webinar on April 23rd @ 1pm EST to discuss how successful adoption organizations leverage technology to become more efficient and to further their mission of building more families through adoption.


In this webinar, we’ll go into detail about CAIRS’ Software Toolkit and how each tool works seamlessly with one another to make the entire adoption process more efficient. Here is a brief overview:


  • Implement Workflow Management Software
    • Utilize tools in MAP to track and manage a campaign
    • Inquiry Management 
    • Groups
    • Group messaging
    • Event management
    • Digital Payments 
    • Documents w/ digital signature technology
    • Report Generation
    • Tasks


  • Implement PinPoint Marketing’s: May 2020 AP Marketing Campaign 
    • AdWords 
    • Social Media 
    • Program effectiveness measured through MAP:
      • Embedded web forms fills tied into MAP
      • May AP 2020 Group
      • Reporting


  • Create “May 2020 Group” in MAP
    • Use an inquiry form integrated on the website. Capture important information like: 
      • How did you hear about us? 
      • All data populates into MAP without any data entry. 
      • Reporting in MAP
    • Send invites through MAP
      • Track open rates
      • Create an adoption info event/s for may APs
      • Contact information. 
      • Create reports for the May 2020 campaign


  • Parents begin in MAP Portal
    • Set up tasks
    • Home study forms
    • Electronic Signatures
    • Rules for Tasks
    • Payments
    • Task – Join Family Marketing Program to begin profile creation and outreach

Don’t miss out on this opportunity to take a peek behind the curtain and to learn how your organization can benefit from the CAIRS’ Software Toolkit. We may be a technology company, but adoption is in our DNA. We know how you operate, what you need to succeed and the value of the work that you doing. Our goal is to make your processes as simple as possible so that you can focus on what you’re best at: uniting families through adoption.

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