When writing an adoption profile, it’s easy to get carried away. You want to tell your WHOLE story and not leave any important detail out. Sometimes it’s out of fear that the one thing you left out would have been the thing that got you matched, other times it’s simply because you have a BIG story and you want to share it. We understand that.

But it’s really important that you’re concise as possible when writing an adoption profile, because people today simply aren’t reading as much as they used to. The millennial generation is so used to scrolling through streams of photo updates, GIFS and ten-second video clips that they can’t be expected to fully digest a giant block of text. Instead, they gravitate to videos, photos with captions, and pay closer attention to lists.

That’s why at Parentfinder we suggest that adoptive parents minimize the body text to about 200-225 words per section. This generally works out to be about three paragraphs of four sentences each. We also suggest including two or three lists throughout the profile, as a way of capturing the attention of readers who are choosing to skim through the profile.

Finally, we suggest that every family creating an adoption profile book also invest time in creating an adoption profile video. Expectant moms today gravitate more towards videos than books, and really appreciate when a family has stepped outside of their comfort zone and into the limelight!

For examples on how to create lists you can check out this earlier blog post.

And to learn more about what makes great adoption profiles videos check this out!