Mr. Anup is the Lead consultant for Digital Marketing in CAIRS. He posses a Bachelor of Engineering in Computer Science from N.I.T which is one of the premier institutes in India. He have over 14+ years of experience in the field of marketing. He is also a Google certified Professional in Search Ads, Display Ads, Video Ads, Mobile Ads and Shopping Ads. He is involved in Planning and executing all web, SEO/SEM, Social media, and display advertising campaigns. He collaborates with internal teams to create landing pages and optimize user experience.and brainstorm new and creative growth strategies by designing, building, and maintaining the campaigns along with A/B testing and measuring and reporting the performance of all digital marketing campaigns. His strong analytical ability to evaluate end-to-end customer experience across multiple channels and optimise the user funnel is an added advantage for budget utilisation.