Anup

Mr. Anup is the Lead Consultant for Digital Marketing at CAIRS. He holds a Bachelor of Engineering in Computer Science from N.I.T, one of India’s premier institutions. With over 14 years of expertise in digital marketing, he is a Google-certified professional specializing in Search Ads, Display Ads, Video Ads, Mobile Ads, Shopping Ads.

His expertise spans full-funnel digital marketing, including strategic planning and execution of SEO/SEM, social media, and display advertising campaigns. He collaborates with internal teams to develop high-performing landing pages, optimize user experience, and implement data-driven growth strategies. His proficiency in advanced Google Ads features, such as Smart Bidding strategies, Audience Segmentation, Dynamic Search Ads, AI-powered Performance Max campaigns, and automation-driven bid strategies, enables him to drive cost-effective, high-impact marketing results.

Anup is highly skilled in designing, executing, and optimizing multi-channel ad campaigns using A/B testing, conversion tracking, and AI-powered analytics. He leverages Google Analytics 4 (GA4) and data-driven attribution models to measure campaign performance, refine targeting, and enhance ROI-driven marketing strategies.

His strong analytical acumen and strategic mindset allow him to evaluate the end-to-end customer journey, ensuring seamless engagement while maximizing budget efficiency and ensuring marketing campaigns comply with legal standards, safeguarding brand integrity and reducing risks related to ad content and competitor strategies. His ability to leverage automation, audience intelligence, and AI-driven optimization further strengthens campaign effectiveness and scalability in a competitive digital landscape.